The Law of Positioning: The Customers Perception of you and your company is His Reality and determines his buying Behavior with you. Let us consider the following Points: The way a Customer thinks of you, talks about you, and describes you to others determines everything he/she does or does not do in relation to you. Every Product or Service must be perceived positively by the Customer before that Customer can make any kind of Buying Decision. With Proper Positioning your product or Service will be seen by Customers as the Product of Choice, against which others are compared. Some examples of excellent positioning are Coca-Cola, Kleenex and Xerox. In each case these Products are Standard. This dominant Positioning gives these products an edge in the Market which translates into more easier sales. Every Visual element of dress, product, packaging, printing and promotion creates a perception of some kind. How to apply this Law immediately: Find out your exact positioning in the market place, and then decide what you could do to take maximum advantage of it. Then, go on to build a positive perception in your Customers Mind. – Faith Centre International

Published by Wesley Sing on

New Post has been published on http://fciministries.com/2015/02/21/getting-into-your-customers-mind/

Getting into Your Customers Mind

Emotional-engagement-for-sales

The Law of Positioning: The Customers Perception of you and your company is His Reality and determines his buying Behavior with you.

Let us consider the following Points:

  1. The way a Customer thinks of you, talks about you, and describes you to others determines everything he/she does or does not do in relation to you.
  2. Every Product or Service must be perceived positively by the Customer before that Customer can make any kind of Buying Decision.
  3. With Proper Positioning your product or Service will be seen by Customers as the Product of Choice, against which others are compared.
  4. Some examples of excellent positioning are Coca-Cola, Kleenex and Xerox. In each case these Products are Standard.
  5. This dominant Positioning gives these products an edge in the Market which translates into more easier sales.
  6. Every Visual element of dress, product, packaging, printing and promotion creates a perception of some kind.

How to apply this Law immediately:

  1. Find out your exact positioning in the market place, and then decide what you could do to take maximum advantage of it.
  2. Then, go on to build a positive perception in your Customers Mind.

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